And the great part about that was that it was both technology and content all the way through. Then I ended up spending the better part of the last decade at CBS and then ViacomCBS and eventually Paramount as I left. Then I went to Starz and helped found that digital media team. At NBC, I helped put together the NBC and Universal transaction with a bunch of others and then formed the first digital media team there. I ended up at a number of major media companies over the years. Marc DeBevoise: I’ve spent my entire career at the intersection of media and technology.
Steve Nathans-Kelly: Tell me a little bit about what you were doing in your previous roles on the content side of the industry, your transition to Brightcove, and what that transition means for you and Brightcove. This interview has been edited for length and clarity. I caught up with DeBevoise on Zoom in early August, shortly after Brightcove’s quarterly earnings call, to talk about Brightcove’s evolution as a SaaS company, its evolution beyond the old OVP model, and how it is approaching its role in the expanding enterprise video space. A near-20-year veteran of the streaming space, he has worked with some of the industry’s largest premium content companies, serving as NBCUniversal’s director of digital media immediately after NBC and Universal merged, helping Starz found and grow its digital media team as lead strategist and SVP, and spending nearly a decade at CBS, shepherding the launch of its All Access D2C streaming service in 2014 and leading operations for CBS Interactive and its 25-plus web and mobile properties.
According to new Brightcove CEO Marc DeBevoise, lots of enterprises have been leveraging the offerings of Brightcove and other SaaS companies in the streaming space to “act like media companies,” but that number is growing more rapidly than ever now.ĭeBevoise, who joined Brightcove in February 2022, knows a thing or two about media companies. And it’s not just everyday communications via Zoom and Microsoft Teams the operational reliance on streaming has opened the eyes of companies that never really engaged with online video to the necessity of deploying it for a vast range of purposes, such as communications, training, marketing, and extending their reach. If COVID-19 has introduced remote operations and social distancing to innumerable areas of public and corporate life, it’s also greatly reduced the distance between enterprises and the streaming world.
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